Vintage Rock T-Shirts by Johan Kugelberg takes a look back at the early days of rock merchandise, long before band tees became a fashion staple and a multi-million-dollar industry. Published by Universe in 2007, this first edition brings together hundreds of vintage T-shirts, advertisements, logos and archival photographs documenting the history of one of music's most recognisable forms of memorabilia.

From homemade designs and promotional giveaways to shirts produced for festivals like Woodstock, the book traces the evolution of the humble band tee from a simple souvenir into a powerful symbol of music, identity and youth culture. What began as a way for fans to show their love for their favourite artists soon became a lucrative business, with record labels recognising the potential of turning their audiences into walking advertisements.

Featuring rare graphics, faded prints and designs from a time before merchandise became big business, Vintage Rock T-Shirts is a visual history of the shirts that went from concert souvenirs to highly sought-after collectors' pieces.